Why do 9/10 apps fail and how to make yours a success?
We hate to break it to you but your app has a 0.5% chance of success. That means it has to beat the odds to make it into the market and get the desired downloads. According to Statista, there are 2.2 million IOS apps in the market and the average price of an app amounts to $0.91.
As a brand, you aim to pack useful tidbits into your app. Before you start executing your vision, here are a few reasons why other apps like yours failed. And a few lessons you could keep in mind.
1. Taking market research lightly
Irrespective of the size of your business, studying the current market trends is tantamount to success. Your app might have the best user experience but if it fails to meet the needs of the customers, there’s no point in creating one. Make sure it solves customers’ pain points. It could be anything from motivating them on a daily basis to tracking their diet and so on. In fact, the best apps have one thing in common – simplicity and flexibility.
Asking questions like ‘Will the app solve their problems?’ and ‘what value does it provide?’ will go a long way in determining the success rate for your app. Take guidance from social media and focus groups to understand and solve real-world problems.
2. Lacking thorough competitor analysis
The majority of companies dive into mobile application development without finding out what’s lacking from their competitors. Needless to say, there will be many apps similar to yours eyeing the same target audience. To make yours stand out, figure out what your competitors do and how you can improve on the existing application.
If you decide to provide freemium model apps, take a close look at Dropbox, Spotify, Mailchimp, or Hootsuite. They are great examples of how an app could provide real value and help users convert into paying customers.
3. Annoying User experience
A lot of the apps are great at solving problems but lack in providing a good experience. Slow app speed, confusing UI design, and improper UX push customers away. A strong strategy and flow in place will avoid chaos. For example, designing a back button and linking it to another page shows that you haven’t done your research.
4. It is not a cross-platform app
Launching your application isn’t the only criteria to finding overnight success. Customers use apps from different devices and if yours isn’t built for cross-platform, it’s harder to survive.
To make sure you’re doing things right, always get in touch with an app development company that understands your needs. At TechJam, we have a consumer-first mindset and develop applications with a futuristic approach.
Application development is never an easy process, but our expert team helps you build an app that not only addresses the above pitfalls but increases sales. Building a user-friendly app is crucial to find a spot in the market. If it gets too much along the way, we are always here to help you.
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