Are you confused about whether or not to start email marketing for your business? Email marketing is one of the oldest marketing channels which often makes people question it’s power. It helps you reach your audience directly unlike other channels. Despite the rise of social media platforms, people use email more than other platforms. With smart planning and an effective strategy, you can grow your email subscription and keep your engagement rates even higher.
Why is building an email list so important?
Many people may wonder ‘what’s the big deal about building an email list in a time where social media is dominating online marketing. Well, for starters email marketing works much better than other marketing channels. People who subscribe to your email list are more likely to engage with your emails since they are already aware of your product/service and interested in it. Many business owners initially don’t realize the importance of building an email list however they usually change their minds when they see the impact email lists can have on website traffic and revenue.
How do I get more people to subscribe to my emails?
Let’s face the truth – getting a lot of people to subscribe to your email list is not easy! With an overwhelming number of emails already flooding their inboxes, people would feel hesitant to subscribe. Growing an email list can be time-consuming and tricky. People subscribe to your emails based on the type of content you publish, industry type, their interest in your product/service etc. Here’s a list of actionable tips to help you build your email list.
Leverage Social Media to increase email signups
People who follow your brand on social media are more likely to subscribe to your email list since they have already shown interest in your brand by following it. The main catch in this is to figure out a way to ask people to sign up by not being annoying or spammy. You could do this by breaking down a part of the newsletter content into a social media post and asking people to subscribe to your email list to receive your newsletters in their inbox. Attract the right traffic to your blog by sharing a snippet of your blog content via emails to your audience. No one wants to get another email in their inbox unless they believe that the email will provide value to them and having great content is the best way to help them make the right decision.
Offer unique benefits to your subscribers
Motivate your audience to subscribe to your email list by attracting them with unique offers, discounts, free resources or access to valuable information/service that otherwise wouldn’t be available. When a person wants to get updates from you, they fill in the sign-up form and confirm their email address, which in turn, provides permission for you to contact them.
The people who do this are taking the time and effort to opt-in because they absolutely want to hear from you. This makes them much more likely to open your emails and engage with them. They’re more receptive to your messages and are primed to take action.
Did You Know?
More than 306 billion emails are sent and received each day
64% of small business owners use email marketing to reach their customers (Campaign Monitor, 2021)
Make the sign-up process easy for your customers
Most people have their opt-in form placed on the front page of their website, which is great. The home page is the perfect place to place the sign-up form. But what happens if people land on other pages? Usually, website owners only include opt-ins in the footer of common pages, like blog articles and at times subscribing boxes aren’t even available on these pages which is a huge mistake. Include a place to sign up for your email list across your site, on every page. Include your top-performing offer and inspire your audience to sign-up for emails.
If you’re looking to start generating great results with your email list, you need to put in the effort that it takes to build a great list. With the right strategy and a little bit of creativity, you can see significant growth in your email list while continuously improving your open and click rates.
Start your email marketing journey today with us!
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