Top 6 Reasons Why Your Emails Are Landing In Spam

Are your email marketing efforts constantly going in vain with low open rates? Well, the best bet is that they might be landing in your subscribers’ spam folder and not in their inbox. We’ve listed down a few points on how you can avoid delivery of emails in spam and straight to their inbox.

Spammy Content

Your email content plays a huge role in the successful delivery of your emails. Avoid using spam trigger words in your email content since spam filters are designed to remove spammy content from your customer’s inboxes. At times even non-spammy content might be moved to the spam folder due to repeated usage. Hence ensure you have ample choices of content in case one doesn’t work.

Poor Domain Reputation

Your domain reputation has a huge impact on the performance of your email marketing campaigns. Email service providers usually look into your domain reputation to assess the trustworthiness and quality of your emails. The best way to improve your domain reputation is by sending high-quality relevant emails with your IP address that your customers will open and click.

Sending it to the wrong mailing list

If a majority of your email recipients don’t open your emails or engage with them, there’s a huge possibility that the email service provider will assume that your emails provide no value. SendWhizz automatically removes non-responsive email ID’s ensuring that you have a healthy email list.

Ignoring HTML issues

If your email has a broken HTML there are high chances for the mail to land in the spam folder. Don’t copy your content directly from MS Word, Excel, etc since these add additional unwanted characters to your email. It is best to always copy your content to a plain text editor.

Ignoring SPF & DKIM Records

In simple terms SPF allows you to define which IP addresses have permission to send mail for a particular domain. DKIM, on the other hand, provides an encryption key and digital signature for verification purposes. Increase your email deliverability rate by ensuring the implementation of SPF and DKIM Records.

Wrong email size

Email size ideally refers to the size of the HTML file, the size of external assets, and the fully-loaded site. To reduce the size of your HTML file you can clean your code, avoid overcoding and simplify the design. To reduce the size of your email assets you can compress your images to 100 KB. Test your emails with different levels of internet connectivity to know your audience’s experience while they open it.

With these easy tips ensure your emails are delivered to your customer’s inbox and run successful campaigns.

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