In today’s hi-tech world, business owners are interested in improving their visibility on the web and are searching for shortcuts to fame. However, the truth is that there’s no such quick fix when it comes to improving your website’s ranking. With these simple tips you can gradually boost your website’s ranking
If you don’t have a mobile-friendly site you’re definitely missing out on new clients. The constant access to content has made society need access to instant information, even while on the go. Google prioritizes mobile-friendly sites more since they know that a majority of their customers look for solutions while they are on the go and they want their search results to match their customer’s needs.
Fixing broken links
When a potential customer clicks on a link and it doesn’t land on the desired page, it makes them feel frustrated and close the website more often than not. Having quality links on your website is one of the best ways to boost your website traffic and create a good reputation online. Links that show a 404 error hurts your search and end-user experience. With tools like Broken Link Checker you can easily identify broken links and fix them.
Check loading speed
Loading speed has the potential to make or break a website. 85% of mobile users expect web pages to load on their mobiles even faster than on desktop (Source). With our patience level wearing thin day by day, the chances of people using a website with a bad load speed is low. This is exactly why you need to take immediate action if your website has such an issue so that you don’t lose your potential customers. Free tools like Page Speed Insights help you to know the current loading speed of your website.
Did You Know?
Bounce rate increases by 103% if your website takes 2 extra seconds to load (Source).
It’s all in the keywords
It’s easy to get lost down the rabbit hole trying to figure out the perfect long-tail keywords. Endless keyword research might reduce your ability to churn out more quality content. However, a good amount of keyword research is important to ensure that your website gets the visibility it deserves. The right keywords act as a bridge between your content and your audience’s requirements.
Did You Know?
75% of people never scroll past the first page of search engines (Source)
Include more backlinks
Backlinks are the magic tool that determines how relevant your website content is to the searcher’s query. Google has officially confirmed that backlinks play a major role in improving your site ranking. When you’re looking for websites to link backwards to yours ensure that you add quality links – the ones that will have a positive impact on your organic search rankings.
The internet is filled with shortcuts to improve your site’s ranking that is most definitely directed to your bank balance. With these easy hacks, your website can enjoy stardom by being shown on the first page when a searcher types in a relevant query.
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