Newsletter Marketing Techniques – The “Social” Edition

Initially when the internet became widely available, everyone loved email. We would get so excited everytime our inbox popped up with a new notification. However, times have changed now. People are wary about trusting unfamiliar emails and are more particular about who they allow in their inbox. Now that social media has taken over the world by storm, one has to adapt and learn how to market their growing business online. This also includes promoting business newsletters on social media for optimum results. Without further ado let’s dive into how to promote your brand’s newsletters through social media.

Tips to market newsletters through social media

Partner with influencers

Whether you’re a B2B company or a B2C company, influencer marketing will come in handy if you want to gain exposure. Through social media posts, you can reach the audience of the influencers that you are partnering with. Team up with influencers for a sponsored social post or story that encourages the audience to sign up for your newsletter. The key is to find the right influencers for your brand whose audience would be interested in your product/ service.

Leverage giveaways

Who doesn’t like free giveaways? Giveaways are a great way to convert your social media audience into email subscribers. Announce on social media about a giveaway and attract your followers with a prize for sharing/engaging with your newsletters. This way, your newsletters end up being “seen” and engaged with more. It’s all about understanding your audience and providing them with value – be it the giveaway or your newsletter content.

Creating a FOMO effect

There’s more to social media than just memes and hashtags. With a cross-platform promotional strategy, you can promote your newsletters among a huge audience. For instance, break your newsletter content into bits and share them as a carousel blog post/ article with a CTA link asking your audience to subscribe. Make your audience feel like they are missing out on something cool and important by not subscribing.

Link your ‘social’s everywhere

The best part about social media promotion is the number of ways in which you can harness your audience’s attention. Don’t forget to include your social media links in every newsletter. Even if one person out of 10 email subscribers shares on their social media about your newsletter it’s a win. It could help improve your email subscribers list.

Moreover, your email subscribers list is a safe space for you to try marketing your newsletters. Since they already know you and trust you, all you have to do is ask for help. Ask your subscribers to share your newsletter among their circle of friends. Rather than going on a wild goose chase, you can start promoting among your trusted audience and reward them for sharing. This will make them more likely to share your newsletters and have a win-win situation.

The world of social media is a sea of content filled with out-of-box ideologies and creativity. Boost your business with the best email marketing strategies and build a strong email audience through social media. Click here to know more about how we can help your business expand into the digital frontiers.

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