Can you believe that by 2040 95% of all purchases would be through ecommerce platforms (Source)? If you want your ecommerce store to thrive in the long run, now is the right time for you to focus on enhancing your ecommerce customer experience and future-proof your business. You can’t rely on your product quality alone to attract, engage and retain your existing customers. In fact, product quality is no more the only reason for consumers to choose a brand. Today’s customers expect a hassle-free personalized shopping experience to stay loyal to the brand. We’ve put together the top 6 ways to enhance the retail shopping experience for your customers.
Make it as personalized as possible
Right offer, right time
Popular sites like Facebook, Amazon, Google etc. have spoiled us to the point that we expect personalization everywhere we go online. One simple way to provide a personalized ecommerce experience is by using the data that your audience has already provided while signing up or through their purchase history. Make your audience feel truly seen and understood. You could create personalized offers, discounts or recommendations and display the products they’ve recently viewed. If you’re planning on bringing email marketing into play, you can send your audience personalized birthday emails, abandoned cart reminders or a virtual invite for your new product launch.
Customized app for your business
In this continuously evolving digital world, it is not sufficient if you have a website alone for your business. Let your audience enjoy shopping for their favorite products from your brand anywhere, anytime with a highly interactive ecommerce app. Ensure that your audience’s experience is friction-less and works properly on any device. Your app needs to be easily navigable, highly interactive and user friendly. Click here to know more about marketing an ecommerce app. If you’re still not convinced that a mobile app is necessary, look around. Everyone has their mobile phones glued to their hands 24/7 which makes it the best way for brands to target their customers.
Did You Know
33% of online retail traffic has been generated from mobile phones (Source)
Leveraging the power of technology
AR, VR is the new “reality”
Imagine interpreting what an item looks like in your hands or how well it goes with your home decor? With the help of Augmented Reality, you can let your customers try on products virtually. This helps in transforming our audience’s mere imagination into reality. If your customer can accurately see how well a furniture set goes with their decor, they would purchase with more satisfaction and happiness. For example, Lenskart lets their customers virtually try on glasses to know which frame suits their face the best.
Consider live-chat feature
Be there for your audience 24/7
The need for service is just as important online as it is in-store and one of the best things you can provide to your customers purchasing online is real-time support. With live chat, you can give your audience a way to reach you at the exact moment they need for their questions or problems. This would be much more effective and convenient for your audience rather than sending an email to the support team. The response time is unsure with email whereas with live chat it can be instantaneous.
Stay consistent across all devices
The way consumers shop has drastically changed. They are no longer shopping just from a single device. Moreover, consumers of today expect to continue their shopping experience from where they left off while using multiple devices. An omnichannel ecommerce platform helps brands solve this problem for their customers. You can provide a connected shopping experience across mobile apps, websites etc. However, you need to ensure that you provide a consistent brand experience across all channels to win your audience.
Implementing push notifications
Real-time messaging in a click
Push notifications are the best way to send real -time notifications to your audience about new product launches, trending products etc. This would be a big selling point for brands. Push notifications provide guaranteed impressions for your brand since users would definitely see these notifications that pop up on their screens. Using personalized offers in push messages is an effective way to reach your audience wherever they are and lure them back to your website or app. This would enhance your audience’s user experience and help you build loyal customers.
The cutthroat competition that ecommerce brands are facing today has saturated the product feature and pricing aspect of products to a large extent. Customers are no longer solely satisfied with an excellent product. To stay ahead of the game, you need to provide a unique shopping experience that sets you apart from the rest of the competitors. Providing a stellar customer experience through your eCommerce store is a surefire way to help you achieve just that. Click here to know more about how we can help you uplevel your ecommerce game
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