If you are a business owner, your website is absolutely one of the most important tools to get more customers and increase returns. In order to gain more conversions from your website, you need to have a great website. So what separates a good website from a bad website or what makes a great website? Here are 10 qualities that every website will need in order to achieve greatness.
Mobile friendly layout
The customers of today are constantly on the move. With more and more customers logging in from a variety of devices and phones, it is essential that your website can meet these new customer demands and that the customer journey should be seamless at any point, from any device. Let your audience access your site from anywhere, anytime with a mobile-friendly layout.
Your website’s typography and font-choice cannot and should not be an afterthought when you’re developing a website. They have a far-reaching impact on so many important elements such as user perception, user experience, readability and much more. Ensure that you don’t use too many fonts as it would be distracting for the reader. Most organizations use a particular font or typography as a part of their brand identity which will be consistent across all channels. For example – Zomato uses the font – Metropolis on all marketing channels.
Colors highlight important website elements and influence how people feel about your website. Color schemes not only make your website more memorable and appealing but also provoke emotional stimulation. Once you choose a dominant color, consider working on a color palette to make your website more appealing.
The website design should be easy to navigate. The Menu items should be easily accessible from any page for a better user experience. At any point, the viewer should know exactly where they are on the website and have easy access to where they would like to navigate to next. This sounds elementary but most websites miss out on this which results in poor navigation for the end user.
Did You Know
61.5% of website visitors will abandon a site due to poor navigation (Source)
The speed of your website is a core factor in determining your website’s ranking. In this digital age, websites are expected to load instantly or they are abandoned. A fast site will always provide better user experience, increase conversions and reduce bounce rates. The longer your website takes to load, the higher number of prospects that you are losing. Click here to read more about how to optimize your website’s speed and performance
Did You Know
88.5% of website visitors will abandon a website if it takes too long to load (Source)
Utilizing eye-catching visuals is a great way to make your website stand out. Your website has about 1/10th of a second to impress your visitor. Make sure to use engaging graphics to grab your audience’s attention. However, ensure that you don’t go overboard with designs and leave enough white space between design elements to breathe.
Your business’s website is the face of your business. In order to retain customers, gain more leads and improve brand awareness you need a stunning website. We transform your website ideas into dynamic digital experiences. Click here to know more about how we can help your brand grow digitally.
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