The e-commerce sector is evolving at a rapid pace. Businesses that are scared to jump in on the emerging trends are missing out on huge opportunities to improve sales and customer loyalty. Adapting e-commerce trends is vital to ensure that your business has a competitive edge and stands out. More than ever, brands are improving their e-commerce customer experience to meet audiences where they are and satisfy them. Modern shopping habits involve a process of cross channel research, scrutiny, consideration and purchase. This has pushed e-commerce business owners to think a step ahead of their audience and target them. While the entire e-commerce industry is evolving and shifting, we’ve narrowed it down to the biggest trends that will affect the e-commerce industry.
1. Augmented Reality
Augmented Reality (AR) has been a complete gamechanger in the e-commerce industry. This type of technology allows shoppers to truly see what they’re shopping up close, which aids in their purchasing decision. In certain areas, such as fashion and home decor, AR has a significant impact on the shopping experience since customers may get a better feel for an item without having to see it in person. AR allows users to view how a product would look if they were actually wearing it, rather than just seeing a 3D model of it from the convenience of their homes.
2. Artificial Intelligence
Customers can now enjoy highly automated, individualized purchase experience in e-commerce due to artificial intelligence (AI) and machine learning. AI is always collecting information on how customers shop, when they make purchases, and what they want from a product or service. It gives e-commerce business owners a clear picture of what promotes their audience to make the purchase decision. E-commerce owners can create tailored experiences for their customers and boost their ROI with the power of AI.
3. Voice Search
Current statistics show around 50% of people research about products using voice search (Source). Voice search has become one of the most important innovation drivers for e-commerce. There are numerous virtual assistants available now, including Google Voice Search, Amazon Alexa, Siri etc. The use of voice search is growing as more families purchase smart devices with access to virtual assistants. With the rise of voice search, the e-commerce industry can now target their audience more accurately in terms of keywords and content.
Did You Know?
- 27% of the online population globally uses voice search on mobile devices (Source)
- 71% of customers prefer to use voice search instead of typing to get their queries answered (Source)
4. Headless and API-driven e-commerce
Headless commerce is a solution that allows an e-commerce infrastructure to be completely decoupled from the front end presentation layer. It enables businesses to deploy rapid updates without impacting the back-end. With headless solutions, you can gain more access over your customer’s journey from their initial contact with your brand up to checkout. Enhanced customization, better flexibility, faster scaling, seamless customer experience, omnichannel experience etc are a few benefits of headless commerce. The world’s most famous footwear retailer, Nike had gone headless recently and focused on a mobile-first approach in order to maximize their revenue. Here’s a list of brands that have successfully mastered the game of headless e-commerce.
5. Mobile Shopping
Did you know that 80% of consumers use their mobile phones inside of a physical store to know more about a product, reviews and to compare prices (Source)? Mobile shopping enables your audience to shop their favorite products from anywhere, anytime. However if your e-commerce site or app is not responsive or easily navigable you’ll be missing out on huge opportunities. M-commerce or mobile commerce is an easy way to reach more audiences. With the usage of mobile phones and internet rapidly increasing, targeting your audience on their mobiles is the best way to boost ROI. Ensure that your customers have access to multiple payment options for ease of purchase.
By the year 2040, 95% of all purchases is expected to be through e-commerce (Source). If you want your e-commerce business to survive in the long run, it is important to adapt to evolving tech trends and stay updated. Ensure that your e-commerce site is future-ready by integrating these technology trends into your e-commerce site or app. Click here to know more about how we help future-proof your e-commerce business with cutting edge technology and customized consultations.
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