With more than a billion advertising audiences, Instagram offers dramatic reach for brands trying to market their products. The potential reach for brands through Instagram is only expected to grow in the coming years. Businesses ranging from food and fashion to luxury brands are competing in a rat race to promote themselves online. How can you sustain among this cut…
In today’s hi-tech world, business owners are interested in improving their visibility on the web and are searching for shortcuts to fame. However, the truth is that there’s no such quick fix when it comes to improving your website’s ranking. With these simple tips you can gradually boost your website’s ranking Mobile-Friendly Site If you don’t have a mobile-friendly site…
Designing an e-commerce app is a challenge in itself however the bigger challenge is figuring out the right marketing strategy to ensure the app reaches it's target audience. With the number of consumers who resort to online shopping methods increasing constantly, companies are also taking the plunge and moving their businesses online. In this cut-throat competition, how can you ensure…
Are your email marketing efforts constantly going in vain with low open rates? Well, the best bet is that they might be landing in your subscribers’ spam folder and not in their inbox. We’ve listed down a few points on how you can avoid delivery of emails in spam and straight to their inbox. Spammy Content Your email content plays…
Are you confused about whether or not to start email marketing for your business? Email marketing is one of the oldest marketing channels which often makes people question it’s power. It helps you reach your audience directly unlike other channels. Despite the rise of social media platforms, people use email more than other platforms. With smart planning and an effective…
With the growth of digital technologies around the world, companies are constantly trying to innovate and find new ways to make routine tasks simpler. Cloud Computing is one such software that helps in making repetitive tasks much easier. It is an application-based software that stores millions of data on servers that can be accessed through the internet, without any hard…
In this digital era, brands need to create their own niche and a unique identity to differentiate themselves from their competitors. Here are a few tips to improve your brand’s social media presence. 1. Establish a unique brand identity With millions of business accounts active on social media, brands need to establish unique brand identity to set themselves apart from…
Throwing lines, colors, and typography together might look like a design. In actuality, great design is more than basic shapes and art. A good website design has elements that work in sync to elevate the user experience. If you already own a website or are looking to create one, read about these basic design elements that will enhance the look…
We hate to break it to you but your app has a 0.5% chance of success. That means it has to beat the odds to make it into the market and get the desired downloads. According to Statista, there are 2.2 million IOS apps in the market and the average price of an app amounts to $0.91. As a brand,…
There are over 24 million ecommerce sites across the globe. With nearly one ecommerce company emerging every few seconds, keeping up with the competition becomes hard. If you’re nitpicky about your ecommerce growth, know that sales dip is normal, and conversion rates decrease. Although there are no magical quick fixes, there are methods you can follow to maximize the output.…