Initially when the internet became widely available, everyone loved email. We would get so excited everytime our inbox popped up with a new notification. However, times have changed now. People are wary about trusting unfamiliar emails and are more particular about who they allow in their inbox. Now that social media has taken over the world by storm, one has…
Are your email marketing efforts constantly going in vain with low open rates? Well, the best bet is that they might be landing in your subscribers’ spam folder and not in their inbox. We’ve listed down a few points on how you can avoid delivery of emails in spam and straight to their inbox. Spammy Content Your email content plays…
Are you confused about whether or not to start email marketing for your business? Email marketing is one of the oldest marketing channels which often makes people question it’s power. It helps you reach your audience directly unlike other channels. Despite the rise of social media platforms, people use email more than other platforms. With smart planning and an effective…