Initially when the internet became widely available, everyone loved email. We would get so excited everytime our inbox popped up with a new notification. However, times have changed now. People are wary about trusting unfamiliar emails and are more particular about who they allow in their inbox. Now that social media has taken over the world by storm, one has…
With more than a billion advertising audiences, Instagram offers dramatic reach for brands trying to market their products. The potential reach for brands through Instagram is only expected to grow in the coming years. Businesses ranging from food and fashion to luxury brands are competing in a rat race to promote themselves online. How can you sustain among this cut…
In this digital era, brands need to create their own niche and a unique identity to differentiate themselves from their competitors. Here are a few tips to improve your brand’s social media presence. 1. Establish a unique brand identity With millions of business accounts active on social media, brands need to establish unique brand identity to set themselves apart from…