The e-commerce sector is evolving at a rapid pace. Businesses that are scared to jump in on the emerging trends are missing out on huge opportunities to improve sales and customer loyalty. Adapting e-commerce trends is vital to ensure that your business has a competitive edge and stands out. More than ever, brands are improving their e-commerce customer experience to…
Most people misinterpret the term ‘disruption’ to be a negative one. However, the paradigm shift caused by digital ‘disruption’ has opened up new opportunities for growth and development. Significant technology advancement is gradually transforming the way we live, work and interact with each other which leads to a disruption in the status quo. Companies that are resistant to change and…
Today’s consumers have more power than ever before. The rise of internet technologies has enabled them to carry out any interaction with their favorite brand at the tap of a button. These changes have led customers to expect a consistent brand experience irrespective of the channel. Therefore, a single channel approach is not enough to give your audience a holistic…
If you are a business owner, your website is absolutely one of the most important tools to get more customers and increase returns. In order to gain more conversions from your website, you need to have a great website. So what separates a good website from a bad website or what makes a great website? Here are 10 qualities that…
If you think that mobile apps are only for big players, you are wrong. In order to thrive in this cut-throat competition, you need a customized mobile app for your business. While deciding on developing a mobile application, a dilemma that arises quite often is whether to create a native app or a hybrid app. As a matter of fact,…
The UI/UX trends are ever changing right from its inception.People get easily bored which is why you need to keep altering your website or app’s UI based on your audience’s varying interests. As a business owner, you need to ensure that you adhere to the latest web or app UI trends to make your brand stand out among competitors. Check…
Can you believe that by 2040 95% of all purchases would be through ecommerce platforms (Source)? If you want your ecommerce store to thrive in the long run, now is the right time for you to focus on enhancing your ecommerce customer experience and future-proof your business. You can’t rely on your product quality alone to attract, engage and retain…
The marketing landscape has evolved and grown abundantly in recent years. With the rise of digital transformation, brands have been paved way to a sea of potential. Without a digital-first approach brands are missing out on huge opportunities to gain more revenue. In this blog, we have broken down the reasons why you absolutely need a “digital first” approach in…
The retail world is constantly changing at a rapid pace. Whether you’re setting up a shop or running a store for decades, trying to market your business is not essentially a piece of cake. The good news is that there are more than enough ways to ensure that your business gets the due attention it deserves. We’ve listed down a…
Initially when the internet became widely available, everyone loved email. We would get so excited everytime our inbox popped up with a new notification. However, times have changed now. People are wary about trusting unfamiliar emails and are more particular about who they allow in their inbox. Now that social media has taken over the world by storm, one has…